Corporate Bitcoin Momentum Continues as Strategy Buys More, KULR Plans Major Raise

Strategy, the corporate Bitcoin accumulation pioneer led by Michael Saylor, continued its relentless buying spree with the acquisition of 1,045 Bitcoin for approximately $110.2 million, announced 9 June, bringing its total holdings to 582,000 BTC worth over $40 billion at current prices.

The latest purchase, made at an average price of $105,426 per Bitcoin, demonstrates Strategy's commitment to its Bitcoin treasury strategy while achieving a 17.1% Bitcoin yield year-to-date in 2025. The company has now accumulated its massive Bitcoin position for a total cost basis of approximately $40.79 billion, representing an average price of $70,086/BTC.

The corporate Bitcoin treasury movement has created a new category of institutional demand that operates independently of traditional investment flows, providing structural support for Bitcoin's long-term value proposition as digital gold for corporate balance sheets.

Strategy's consistent accumulation continues to anchor a growing movement of corporate Bitcoin adopters, with the latest addition being KULR Technology Group, which plans to raise up to $300 million through a follow-on equity offering to fuel its own Bitcoin acquisition strategy, per a filing with the Securities and Exchange Commission (SEC).

KULR to Boost Bitcoin Treasury

KULR, a leader in next-generation thermal management and energy storage solutions with partners including NASA, SpaceX, Toyota, Amazon, and the U.S. Military, has emerged as a notable new player in the corporate Bitcoin space. The company adopted Bitcoin as its primary reserve asset at the end of 2024 and currently holds 920 BTC, expanding its position through both mining operations and direct market purchases.

The company's $300 million equity offering aligns with broader expansion plans in Texas and entry into high-growth sectors like AI and robotics. However, the fundraising also positions KULR to significantly expand its Bitcoin treasury holdings, following the playbook established by Strategy and other corporate Bitcoin adopters.

KULR's shares have surged 277% over the past year, dramatically outperforming both the U.S. Electrical industry's 24.1% return and the broader market's 12.4% gain. The stock has increased 4% in the past week alone, though it remains below analysts' consensus price target of $4.17, suggesting potential upside according to market projections.

Growing Ecosystem of Corporate Bitcoin Adopters

The consistent buying pressure from Strategy and its growing cohort of "copycat" Bitcoin treasury companies represents a significant structural driver in Bitcoin's market performance. Beyond KULR, notable corporate adopters include Twenty One by Tether, Nakamoto by David Bailey's BTC Inc., Strive by Vivek Ramaswamy, Méliuz by Israel Salmen, and Nuvve by Gregory Poilasne.

Large incumbents are also accelerating their Bitcoin accumulation efforts. Mining giant MARA continues expanding its holdings while Japan's Metaplanet recently unveiled plans to raise $5.3 billion to accumulate over 210,000 Bitcoin by 2027 . This growing ecosystem of corporate Bitcoin buyers creates sustained demand that supports long-term price appreciation.

The corporate Bitcoin treasury trend has evolved from Strategy's pioneering approach into a mainstream corporate finance strategy. Companies increasingly view Bitcoin as a superior alternative to traditional cash holdings, which face erosion from inflation and offer minimal returns in low interest rate environments.